Spend

“Did you know 83% of Senior Marketers plan to increase or maintain spend on promotional merchandise from this year to next?”

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Christmas Link – great selection to think about for this Christmas gifts for clients and staff.

these items can be branded with your company logo – Our new Christmas link is http://brochures.viewfx.co.uk/xmas13/en/

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Christmas is approaching – 13 weeks to go – Start thinking about those ever important promotional products!

Watch this space for Christmas links.

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Accredited Member

Accredited Membership -What this means to you our customer?

Accredited members should have traded within the promotional merchandise market for a minimum of 3 years and provide financial accounts to prove that they have traded in a commercially sustainable manner. We can demonstrate a proven track record in promotional merchandise, and/or actively undertake one of the bpma qualifications. We are an established organisation but one in which merchandise accounts for more than 50% of total turnover or more than £1m.
The Professional Promotion Company Ltd fits within the Accredited Member membership category. The bpma logo is stronger than ever before and stands for quality, professionalism and credibility within our industry, factors which strongly influence customer behavior. We want to ensure you our customers are gaining full benefit of our endorsement by the association.
Therefore we are proud to be BPMA members and where you see the BPMA logo rest assured you are getting the best service possible.
We look forward to being of continued service.
Alison Meredith.

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Olympics is over but what a year it’s been so far!

It’s been a huge year for London. It’s estimated that the Olympics alone has generated around £9 billion of business into the UK economy. Add to that the Queen’s Diamond Jubilee and it’s clear this is the time to celebrate all things British!

So to coincide with the current feel good factor PPC Ltd is proud to present one of the most popular merchandise items this year – the fantastic Jubilympics bus!

Each quality made metal bus can be filled with tasty treats like colour matched jelly beans, retro sweets or even ‘Olympic’ coloured jelly ring sweets!

Branding is simple too with your full colour logo applied to both sides and lid via dome decal’s.

This memorable product will be bound to get your clients talking and prices start from as little as £3.55 including filling.

Call us now for more information on this or any other promotional need!

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PROMOTIONAL ICECREAM

NEW Branded ice cream tubs, we are now able to lower the minimum order quantity to only 576 units!

These 100ml tubs of high quality ice cream can be fully branded and customised in full colour, with logos, promotion details and whatever else you desire and need, printed to your design – making these ideal for summer promotions, concerts and other events!
Lead Time: 3 – 4 weeks

Add flavour to your brand colours!

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Every time we see our customers what’s the first thing they say?….”Whats new?”

There are only so many ways a pen or a USB key can be changed to make it a bit different – so why not produce a completely new product just for your company!

Custom stressballs gives you a genuine answer to that “what’s new?” question. An individual shape capitalising on either a customers logo or their product gives a truly unique corporate gift. By working with PPC you can have classy 3D images almost immediately for your customer to rotate around, zoom in on, and creatively modify the idea. This costs you nothing and looks really professional.

The order can then be made and sent within 3 weeks! Send us your image files and we’ll take a look – no obligation! info@ppcltd.co.uk

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The Story of a Logo

Have you ever wondered about the origins of a company’s logo? Ever wanted to know what this says about the history and traditions of some of the world’s most well known brands?

A logo is the centerpiece of a brand and so much hinges on whether the logo is doing its job successfully and encouraging brand loyalty or whether it is inviting ridicule or worse still, offering an insight into a controversial history. We’ve picked out favourite logo stories from brands around the world.

 We’d love to hear your thoughts

1. Coca Cola above

Where better place to start than with the grandfather of the logo. Love them or loathe them Coca Cola, the alleged creators of the modern day Santa Claus, have built up brand recognition beyond any other company in the world today – there is no more recognisable image than Coca Cola’s logo. Why is this? Coca Cola’s famous scripted logo has not changed since 1888 when Frank Mason Robinson came up with the name and distinctive cursive script. The typeface, known as Spencerian Script, was the dominant formal handwritten style in the United States at the time and has not changed since. The circular style of the letters is rhythmic, carefree are very engaging. The name itself has great aural alliteration too with the repetitive C’s matching the flowing and warm feel of the visual. Corporate website.

2. Pepsi Co. Above

Whilst we are on the sugary beverage isle we may as well take a look at Coke’s great rival, Pepsi. When it comes to rebrands Pepsi is the polar opposite of Coca Cola. Pepsi is known for slogans such as ‘For those who think young’ and ‘The Pepsi Generation’ both of which give you an insight into Pepsi’s target market. This youthful, energetic image and Pepsi’s iconic circle logo, and variations thereof, have been paramount in building Pepsi into a corporate behemoth. Knowing who your market is helps a great deal. Previous Pepsi rebrands have paid dividends and in the mid 80’s they had narrowed the sales  gap with Coke to 2 – 1. Corporate website.

3. Volkswagen

Volkswagen, which translates as ‘peoples car’ has a logo almost as iconic and recognisable as Coke. Unfortunately for Volkswagen, their history is intrinsically linked to Hitler and the Nazi’s. In actual fact the Swastika can be seen clearly in the original logo. This is due in large part to Hitler’s involvement with the company before WWII when the German economy was in such bad shape, Hitler raised the idea of a cheap ‘peoples car.’ The logo was re-designed after the war and Volkswagen became the world’s foremost car manufacturer. With iconic cars like the Beetle, the VW Camper and the Golf GTi in their stable, the quality of their product has always matched their mastery of branding and marketing. Corporate website.

4. General Electric

Along with Coca Cola and BMW, GE have a logo that has lost none of its familiarity in over a 100 years. The company was formed in 1892 by the merger of Edison Electric Light Company (no introduction necessary) and Thomas Houston Electric Company. This basic logo has changed very little in that time with only the protective circle being added and eventually the blue. This commitment to the original idea has served them extremely well, with GE being the biggest company in the world for a time and currently standing at, a not too shabby, 16 on the Fortune 500. Corporate website.

5. Adidas

No list of this kind would be complete without the indomitable German beast that is Adidas. The company was formed by German brothers Adi and Rudolf Dassler who wanted to offer athletes the finest sports gear possible. The 3 parallel striped design symbolises a mountain which is to point towards the goals and challenges that lay ahead. Adidas outdoes almost all other sports/fashion brands for loyalty and has managed to stride mainstream conformity and underground culture with ease being associated with everything from lawn tennis to football casuals. Truly unique. Corporate website.

6. Royal Dutch Shell

The Royal Dutch Shell Group was created in February 1907 when the Royal Dutch Petroleum Company and the UK “Shell” Transport and Trading Company merged their operations. This move was largely driven by the need to compete globally with John D. Rockefeller‘s Standard Oil. Whilst the Shell logo, which is a scallop shell, has evolved over the last 100 years it has always been a very simple design, presumably to ensure that the company could reproduce it easily. Interestingly, the additions of the red and yellow coincided with the company launching a major operation in California. Whilst the addition of colour was clearly an attempt to make the logo stand out more it is also said that Shell adopted these particular colours because they are the colours of Spain, where many Californian settlers were born. Corporate website.

7. Apple Mackintosh

The road to success did not always look as easy as Apple make it look today. When Apple set out in business their logo was a complex affair depicting Isaac Newton sitting under a tree. The rationale behind this style is clear but the execution is hugely overcomplicated. When the new logo, the coloured bitten apple, was launched it was rumoured that it was in memory of Alan Turing who committed suicide by eating an apple laced with cyanide. (Turing was an English mathematician who was hugely influential in the development of computer science. The rainbow colours were alleged to be in homage to Turning’s homosexuality.) Corporate website.

 If you need to get more out out of your brand then get in touch.

Telephone 0800 0560742

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